PUMA’s Project 3 Program

Official Guidelines

  1. About PUMA’s Project3 Program.  PUMA’s Project3 Program (the “Program”) will give applicants who are training to run either the 2025 Boston Marathon or the 2025 London Marathon the opportunity to prepare for race day like an elite athlete.  In connection with the Program, PUMA SE (“PUMA”) will provide exclusive access to the brand’s most innovative running products; invitations to PUMA Running events; and exposure to the PUMA Elite Running Team’s coaches, elite athletes, innovation experts as well as other training resources in order to provide insight on training and preparation for race day. 

  1. How to Apply.  Applicants may submit applications for the Program on the official application page (https://www.puma-project3.com/) starting on or about 9:00AM (Greenwich Mean Time) on January 13, 2025 and ending at 11:59PM (Eastern Time) on January 27, 2025 (hereinafter the “Application Period”). The Program is open to individuals who (i) are residents of Canada, the United Kingdom, the United States or of the European Union Members States; (ii) are eighteen years (18) of age or older; and (iii) have been accepted and are training to run the 2025 Boston Marathon and/or 2025 London Marathon.

  1. Required Application Information. All applications must be submitted by 11:59PM (Eastern Time) on January 27, 2025. Only one (1) application is allowed per person and such application must be complete in order to be considered.  Apply at https://puma-project3.squarespace.com/. Applying for the PUMA Sub-Elite Program does not guarantee selection and all applicants will be screened and selected in PUMA’s sole discretion. Each applicant must provide the following information in connection with their application:

  • Full legal name

  • Date of birth

  • Location of residence (i.e., city, state and country)

  • Email

  • Personal Running Best of at least 3:10 or faster for a marathon

  • Personal Running Bests for various other races

  • Proof of acceptance to run respectively in the Boston Marathon or London Marathon

  • Proof of qualifying race performance 

  1. Athlete Selection. On January 31, 2025, PUMA will contact selected applicants regarding potential participation in the Program. PUMA is looking to select approximately (i) fifty (50) men and fifty (50) women who have been accepted to and are training for the 2025 Boston Marathon and (ii) fifty (50) men and fifty (50) women training for the 2025 London Marathon from all eligible applications received. If selected by PUMA, each applicant will be notified via e-mail. A contacted applicant will have seven (7) days to respond back to PUMA and, after seven (7) days have passed, if PUMA has not received a response back from such applicant, then such applicant’s application will no longer be considered. For the sake of clarity, applying for the Program and/or being contacted by PUMA in connection with the Program or otherwise does not guarantee applicant will be selected to participate in the Program; vice versa, applying for the Program or responding back to PUMA does not oblige an applicant to participate in the Program. Participation in the Program is only confirmed once PUMA and a selected applicant have entered into a written agreement that will contain terms and conditions of the participation in the Program.  

  1. Conditions.  PUMA also reserves the right to cancel or modify the Program and/or these Official Guidelines, in each case, as determined by PUMA in their sole discretion. Any cancellation or modification to the Program and/or to the Official Guidelines will be communicated on the official application page (https://www.puma-project3.com/).

  1. Data Protection. PUMA values its customers and respects their privacy. Any personal data will be processed in accordance with applicable Data Protection legislation.  Please visit the official application page (https://www.puma-project3.com/) to view the PUMA Project3 Privacy Policy and obtain further information on the processing of your personal data in connection with the Program.

PUMA PROJECT3